4 to 6 Months
Online + Offline
Live Classroom Instructor Led Classes
15 Students Only Batch Size
Anyone
Beginner to Advanced Training
Brief Overview of Digital Marketing Definition and key components Growth and significance for businesses Introduction to Digital Marketing Courses Comparison between Traditional and Digital Marketing Key differences in reach and cost-effectiveness Career Opportunities in Digital Marketing High demand for professionals Diverse job roles and required skills
Understanding Your Audience Market research and buyer personas Analyzing demographics and psychographics Finding the Right Audience Targeting specific demographics Utilizing social media analytics Positioning Your Brand Defining brand identity and unique selling points Developing a USP for Your Brand Crafting a compelling value proposition Aligning USP with audience needs S.W.O.T Analysis for Brand Identifying strengths, weaknesses, opportunities, and threats Formulating strategies based on analysis
Introduction to Graphics Designing Overview of graphic design Importance in visual communication Key elements and principles of design Creating Graphics for Business Using Canva Introduction to Canva Creating designs for social media, marketing, etc. Utilizing Canva's templates and design tools Adding Images and Graphics Incorporating images into designs Selecting and customizing graphics Balancing visual elements for impact Customizing Colors and Working with Texts Choosing color schemes effectively Typography basics and text hierarchy Enhancing design with fonts and styles Exporting Designs, Text Tools, and Brochure Designing Exporting designs for various platforms Utilizing text tools for emphasis Basics of brochure designing for business
Detailed information about web hosting Introduction to URL structure Shared and Dedicated Hosting, VPS Domain names and hosting Different Web Hosting Service Providers Installing web applications Learning how to install WordPress Creating pages and posts Installing plugins and themes Understanding SSL and its installation
SEO Essentials Basics of SEO Keyword research On-page and Off-page SEO Sitemap setup Funnel Building Understanding digital marketing funnel Types, objectives, and importance SMO Fundamentals Social media details Creating Facebook and Instagram pages Various Facebook content types SMM Overview Facebook Ads details Ad Account Structure Campaign types and Pixel setup SEM Fundamentals Introduction to Search Engine Marketing Creating Google Ads, Display Ads, YouTube Ads Dashboard overview and campaign examples Email Marketing Basics Introduction and Tools Bulk email software Creating opt-in forms, Email format, Templates Automated emails and Drip Marketing Strategy & Planning Briefing about Inbound Methodology and Flywheel Customer research Campaigns, Project Goals, and Strategy planning Pricing & Freelancing Overview of pricing strategies Considerations for freelancing projects AI in Digital Marketing Using AI in design tools Infusing personality Adjusting elements efficiently Saving, sharing vibrant visual stories Ensuring specifications are met Exploring tools for workflow efficiency
Once you have completed the course, assignments, exercise and submit the projects you will be able to generate the certificate.
Our Students and curriculum have been trusted by over 500+ companies across India
